The targets · 07 / 07
Which keywords do you actually target?
The ones your customers type in the last hour before they hire someone: your service plus their city, near me searches, and the cost and how-to questions specific to your trade. Those are the searches with real buying intent, and they are where a local business should spend its effort first.
We chase terms with genuine intent and weak competition before the vanity terms, because ranking for a word nobody buys on is decoration. The full method is written up in our local SEO playbook, and the flat monthly rate that covers it is quoted on the free consultation.
Working with the site you already have
If your current site is solid we build the SEO on top of it and tell you exactly that on the free call, because there is no reason to sell you a rebuild you do not need. Google checks the website behind your profile to confirm what you do and where, so a strong site makes every other piece work harder.
When the site genuinely is the problem, a thin one-pager that gives Google nothing to verify, we show you why on the call. In that case the web development and the SEO become one project instead of two separate bills, and the leads it produces land in the CRM rather than a text thread.